Wednesday, May 27, 2009

Predictably Irrational: The Hidden Forces That Shape Our Decisions

by Dan Ariely. View a profile on Wikipedia. See one of his lectures on YouTube.

This book, dealing with the psychology of behavorial economics will be sure to impress and entertain you as well as enlighten you educationally.

See the Amazon profile.

Have you read it? What did you find interesting about it?

Click here to see if the University Libraries copy is available. (Note: this book is in Gorgas).

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