Bernie Madoff's Other Legacy

by Justin Fox.

I came across this article in Time magazine recently and found it to be an interesting read on the background of today's issue of flash trading of equities.

The Effective Executive

by Peter Drucker. This is a pick from Covert and Sattersten's book, "The 100 Best Business Books of All Time." Although first pub. in 1966 the book still has relevance today. We all struggle with being more efficient and effective with the things we do. As societies move away from industrialization and more toward knowledge and service work then there is the need to better measure effectiveness in these ever rising occupations. Covert and Sattersten note that Drucker "starts by asking: if the ultimate measurement of manual labor is efficiency, what is the corollary measurement for knowledge workers? Drucker argues that rather than doing things right, knowledge workers must strive for effectiveness by doing the right things." (pg 12)

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The Wall Street Journal Guide to Understanding Money and Investing

by Kenneth M. Morris and Alan M Siegel. This handy book is something you may want to consider buying. I have my own copy. The front cover of the book states: "An easy-to-understand, easy-to-use primer that helps take the mystery out of money, indexes, treasury bills, stocks, commodities, options, bonds, tracking performance, risk/return, futures, mutual funds and inflation." I highly recommend this book and have found it useful over the years. It's a short read and is heavily illustrated...perfect for the busy college student. Click here to see if the Bruno Library copy is available.

Retail in Detail

by Ronald L. Bond. This is a book that will tentatively appear in the Alabama Entrepreneurial Research Network (AERN) program. The front cover of the book notes that it covers both starting and running a retail business. Furthermore, it also includes comprehensive worksheets with actual costs and budgets and incorporates real-world examples and shows how to apply them. The author has had personal, business success stories that reinforces the validity of this book. Click here for status of book in the Bruno Library.