by Peter Drucker. This is a pick from Covert and Sattersten's book, "The 100 Best Business Books of All Time." Although first pub. in 1966 the book still has relevance today. We all struggle with being more efficient and effective with the things we do. As societies move away from industrialization and more toward knowledge and service work then there is the need to better measure effectiveness in these ever rising occupations. Covert and Sattersten note that Drucker "starts by asking: if the ultimate measurement of manual labor is efficiency, what is the corollary measurement for knowledge workers? Drucker argues that rather than doing things right, knowledge workers must strive for effectiveness by doing the right things." (pg 12)
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