by Daniel Friedman.
Read about the book @ Amazon.
Appetizer: Friedman notes that morals and markets need realigning so that they work better together. To take a small example, as he mentions in chapter 12 "Future Morals and Markets", would be to consider spam e-mail. He says the underlying cause is that it:
"costs almost nothing to e-mail a thousand more strangers about how to make a fortune or improve their sex appeal. A spammer can make money if only one person in ten thousand goes for the bait, but all ten thousand suffer from clogged in-baskets and wasted time. It's a classic social dilemma, and the profit opportunity has defeated all technical fixes tried so far.
Perhaps it would be more effective to harness people's moral outrage. For example, require all e-mail senders to post a bond, perhaps twenty dollars for an ordinary user, and a much larger sum for anyone who wanted to send bulk mail. Have routers confirm the bond balance before forwarding messages, and let recipients click a "spam" button to take a nickel or so from the sender's bond. This cheap form of vengeance would, I believe, soon raise the cost of sending another unwanted email enough to make spam unprofitable." (Friedman, pages 179-180).
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